According to GOOGLE, on average 91.5 % of traffic to the websites comes from the first search result page i.e. organic results and According to Hubspot, 75% of Internet users never scroll past the first page of search results. The remaining users either go to the second page of Google results or change their keywords.
That means internet users usually find the relevant information on the very first page itself. All these things have significant implications for your website and business because there are high chances that your potential customer is on Google or any other search engine and is searching for you, not by your brand name but through a few keywords.
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